More on Baby Einstein

Salon's new Broadsheet blog discusses my article about DVDs for infants and toddlers. The commenter who says that Baby Einstein is not as thoroughly merchandised as Sesame Street should take a look at this press release, which lists the "must-have" gifts for the holiday season, including the Baby Einstein Sing and Learn Monkey, "the lovable, interactive plush puppet host of the Baby da Vinci(TM) From Head to Toe DVD and video." This is contrary, by the way, to the response I got from the company when I asked whether they were going to market the toys from the videos. "Baby Einstein features toys from many manufacturers in our award-winning line of developmental DVDs and videos. Although Baby Einstein does not sell these products, we do provide information on obtaining these items. Please visit http://www.babyeinstein.com/ and look at the “Toys in Videos” section under the Products tab. In addition to creating videos and DVDs, Baby Einstein now offers its own line of books, music CDs, Discovery Cards, juvenile playthings, toys, baby gear, bibs, soft bath items, party supplies and apparel for little ones ages 0-3."

Also, yesterday's Chicago Tribune had a great
editorial about media for babies, citing my piece.