Sunday, July 01, 2007

PG-13 Transformers movie marketed to children

I suppose it should not be a suprise, coming from a television series that was created to sell toys back in 1984, but the new "Transformers" movie and its various tie-ins and toys are being marketed to children much younger than the PG-13 rating suggests for the viewing audience.

Citing the widespread and irresponsible marketing of the PG-13 Transformers movie to preschoolers, the Campaign for a Commercial-Free Childhood called on the Federal Trade Commission (FTC) to expand their investigation of the marketing of violent entertainment to children to include PG-13 movies. The film, which opens on July 4, 2007, was rated PG-13 for “intense sequences of sci-fi action violence, brief sexual humor, and language” by the Motion Picture Association of America (MPAA). A review by CCFC found more than one hundred Transformers’ toys for children under six; Transformer promotions by Kraft and Burger King clearly aimed at young children; and advertisements for the movie on children’s television programming rated appropriate for kids as young as two.

CCFC has filed a complaint with the Federal Trade Commission, available here.


Michael O said...

Superficial, I know, but I like your new picture. It's been a while since I've visited. When did you change it?

Nell Minow said...

Thanks, Michael O! I'm very glad you like it. I changed it several months ago. I hope you visit again soon.